中国彩电企业无疑已经经成为全世界彩电市场最年夜的 核心 。奥维睿沃数据显示，2021年，全世界彩电市场出货量委靡，TOP5品牌中只有海信、LG逆势增加，其余都同比下滑；而海信以8.8%的增加，成为全世界TOP5品牌中增速最高的品牌。进入2022年，海信体现仍旧抢眼。本年1月份，按照全世界第三方权势巨子市场机构数据显示，海信电视于墨西哥、德国、英国、西班牙、日本、Australia、南非等重点市场发卖额据有率均实现同比晋升，稳居中国品牌第一。
行业不雅察认为，本年最先，全世界彩电市场各个品牌之间的 分解 也会连续。尤其是，中国彩电巨头们怎样于海内市场打好 市场守卫战 ，于国际上市场继承开疆拓土，将是2022年彩电市场品牌格式最年夜的变化 看点 。
最近几年来，海信电视以电视最焦点的画质为切入点，对峙技能驱动及对于极致画质的寻求，紧紧盘踞高端年夜屏制高点。以主打 明星画质 的海信U7G全系列平板电视为例，凸起的画质体现遭到消费者高度承认，其发卖额位列2021年国产中高端电视TOP1。从2K到4K，从单色到三色，从100英寸到300英寸再下探到75英寸，海信激光电视此刻笼罩了万元至10万级多个价格段，依附年夜屏震撼、康健护眼、色采真正的精彩体现，满意了中高端和高净值人群的年夜屏消费需求。
阐发认为，海信之以是于去年逆势上量，与2021年海信借助体育营销计谋拉动其于海外的影响力也有必然瓜葛。按照奥维睿乐鱼体育沃数据，2021年海信电视于海外出货同比增加12%，此中欧洲、日本和新兴市场出货年夜幅增加，北美出货也有不变增加；而于中国本土市场，海信是少数出货增加的品牌之一，激光电视与年夜尺寸上风较着，是少有同时做到海内及海外双丰收的品牌。
-乐鱼体育
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